KNOWN: A new operating system for modern marketing, specializing in entertainment advertising
Twentysomethings: Austen
For this campaign, Netflix specifically wanted a trailer that felt heartfelt and genuine. After toying with several ideas, we settled on a format that centered around the relationships and vulnerabilities of the cast, with an upbeat and optimistic track. Interspersed between the clips are bits of copy that encourage you to “experience” life with the twentysomethings, because a large part of the angle for the project was emphasizing the continuation of life and youth after the worst of the pandemic.
Today’s Top Hits
This campaign was all about celebrating the fans and the artists they love. Spotify was building off the success of Spotify-wrapped with more activations surrounding a listener’s personal journey with their music. The campaign included a microsite, new in-app features, and a social rollout capturing the magnitud of time and love fans pour into their faves.
FoxBet
Fox tasked us with writing scripts for a series of ads for their sports betting app, FoxBet. The ads featured Terry Bradshaw, and were a continuation of a series of ads run the previous year. Our challenge was creating a script with a plot brief enough to make sense in a short format, while also not being dependent on viewers having seen previous videos to understand.
