Michigan Advertising & Marketing: A student organization at the University of Michigan giving members real-world agency experience working with local businesses to provide valuable recommendations and insights

Main Street Ann Arbor

Main Street Ann Arbor wanted us to help drum up interest in their Midnight Madness event, so we planned a month-long social media campaign to create excitement about the event and spread the word. We had a multi-faced approach based in market-research data that informed our strategy and recommendation.

  • Photography

    We took and edited over 500 high-quality photos to use for social media content.

  • Social Content

    We used the photos we took to create a social media campaign that drove visitors to the event website

  • Social Revamp

    We updated Main Street Ann Arbor’s social media accounts with new highlight covers, a new bio s bank of content for later use.

  • Highlight Local Businesses

    In order to create excitement, we created business features as part of our social campaign that included interview content that we conducted with various Ann Arbor businesses

Bløm Meadery

At Bløm, my team and I worked to highlight to customers what makes Bløm different. We took high quality photos of their store and offerings to be used across their social media platforms. We also doubled their Twitter engagement during the height of COVID.

We also took special care to emphasize their canned products, since at this time people couldn’t dine in. Focusing on this ensured that Bløm could continue to make a profit during lockdown.

Black Diesel

How do you make a coffee shop stand out in a college town? Our solution for Black Diesel, a third wave artisan coffee shop, was to attempt to capture a new demographic of customers: older Ann Arbor residence and coffee fanatics. This meant returning to a physical loyalty program, shifting the language of social campaigns and experimenting with print advertising.

While acquiring this new segment, we also wanted to make sure we stayed relevant to students. So we also took steps to make our social media presence trendier and more relevant to the needs of students.